CASE STUDY / SIDEKIK
Sidekik.
AI reception for business.
An AI receptionist and link-in-bio platform that gives small businesses a place to answer questions, receive enquiries and keep conversations moving.
Visit Sidekik.io
THE PRODUCT BRIEF
Make the conversation useful.
A business enquiry needs a next step. Someone may want an answer, an appointment, help with a problem or a person to call them back. The product needed to connect that first conversation with something the business could act on.
The product brief connected that customer experience with a manageable first release and a roadmap for the application.
A LINK IN BIO, WITH AI
A business profile people can talk to.
Each business has a shareable profile with a custom handle. It combines business links with an assistant customers can chat or speak to, plus enquiry and booking options. It works as a public microsite even without a separate website.
MVP & ROADMAP
An experienced product manager led the first release.
A seasoned product manager from our team shaped the MVP and roadmap. That work brought the customer’s needs, the business workflow and the scope of the first release into the same conversation.
The roadmap gave the team a way to prioritise the product as it developed: decide what belonged in the MVP, review what was being built and keep subsequent work connected to a clear direction.
ENGINEERING & EXPERT REVIEW
Several building tools. A team accountable for the result.
We used several no-code building tools for the engineering work, with expert review throughout the build. Product judgement and engineering review remained part of delivery as the application took shape.
AWS provides cloud hosting for the application, alongside Supabase. Related workflow automation runs through n8n. Twilio handles SMS, SendGrid handles email, and OpenAI and ElevenLabs support voice handling.
THE CUSTOMER EXPERIENCE
What the product lets a business do.
- Answer and transfer calls. Handle questions, pass calls to a person and provide written summaries.
- Chat on a website or profile. Offer text and browser voice conversations.
- Capture enquiries. Collect leads through conversations and forms.
- Arrange appointments. Connect supported calendars for bookings.
- Receive service requests. Record customer issues and send alerts.
- Review the conversation. Manage history, leads, service requests and bookings in the dashboard.
Available features and inclusions depend on the selected Sidekik plan.
THE PRODUCT WEBSITE
A WordPress website by Grendesign.
Grendesign designed and built the product’s website using WordPress. The website introduces Sidekik’s capabilities and gives prospective customers a path to explore the platform.
Explore Sidekik.io · Visit Grendesign
THE PRODUCT IN PRACTICE
AI assistance within a usable business product.
Sidekik shows how product planning, a customer-facing experience and connected workflows can come together in one application. The assistant is part of the experience; the business still needs a useful way to receive, understand and act on the conversation.
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